Running a small business requires an abundance of passion and grit. Whether you are new to entrepreneurship or have many failed attempts under your belt – you’ll still need a lot of support to drum up new sales. But when you have a small budget to work with, it can be challenging to find effective ways to advertise your small business.
With all this in mind, there are many creative ways you can advertise your business – and that’s why we have compiled some ideas to get you started.
Blogging is an effective way to establish yourself as a thought leader. Whether you are new to blogging or you have been doing it on and off for some time – you can still get it right. However, if you are worried about not having enough time to publish fresh content, why not hire a writer to handle it.
When it comes to blogging, here are some of the ways you can get the most out of it:
According to HubSpot, email advertising generates $42 for every $1 spent, which amounts to an ROI of 4,200%. It is one of the most effective online advertising options out there. That’s why you should build an email list with your existing customers.
Here are some techniques that help you get the most out of your email marketing efforts:
Small businesses need to leverage their relationship with existing customers by building a solid customer referral program. Doing this is a straightforward way to gain loyal customers.
Ways to make your referral program more effective:
SEO (search engine optimisation) is an essential part of online marketing that allows small businesses to compete in a very crowded space. If you are a small business with a website, SEO is definitely an essential digital marketing tactic to implement. Along with your blogging efforts, you can always check what your competitors are doing then ensure that your content team considers the essential keywords to rank for.
Webinars are an excellent way for a small business to establish its expertise with potential customers. For example, if you are a small business specialising in offering mortgage comparison services, you can run a webinar about picking the right mortgage.
Here are some of the ways you can make the most out of your webinar session:
As a small business, there are many creative ways you can start advertising. Don’t be discouraged when you see larger businesses spending a ton on advertising – all you need to do is leverage with what you have got. For example, a customer loyalty program can be built using your existing customers.
As a small business within the Bromley Borough just starting out, there is so much you can do to gain traction and drum up more sales. Therefore, you should focus on fine-tuning your process and try to learn new things as you go along.
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