Increasing traffic to your online business or eCommerce site is no easy feat. You might already have decent traffic month after month, but that doesn’t mean you should stop there. The truth is, whether you’re based in Orpington, Beckenham, Biggin Hill or Bromley, you need to make extra effort to increase your online sales.
That’s why we have listed some practical ways you can go about it.
Do your website visitors spend a long time searching before they land on their destination page? If you answered yes, you need to optimise your website navigation.
Start by looking at the following things:
There is so much more to optimising website navigation, but once you start with these steps, your website visitors will have a much more streamlined user experience.
Digital marketing is an essential part of improving your online sales. Once you have a website, you will need to promote it using different online marketing methods. First, you need to decide on your budget and then pour your efforts into finding the best channel to promote your website.
SEO stands for search engine optimisation, and it is the process of improving your website so that it ranks well on search engines such as Google, Bing etc. However, it takes a while to improve your SEO efforts and rank highly for your targeted keywords. On average, it takes about six months to a year to start seeing the results of SEO work.
Here are some key things to remember when optimising your website for search engines:
PPC stands for Pay-per-click, which is an internet advertising model used to drive traffic to websites, in which an advertiser pays the platform (e.g., Google) when the ad is clicked. These paid adverts are the links you see on the side and top of search engine result pages. Businesses that run PPC ads pay an agreed fee whenever a user clicks on their ad. If you have a decent budget for paid advertising and want to pay for the traffic, it might be worth investing in PPC.
Content marketing is the action of promoting your content to your targeted audience. It is used to attract and retain customers by sharing helpful content such as videos, articles, podcasts, or other media.
Content marketing goes a long way to help any business establish themselves as thought leaders in their respective industries. Lastly, its ultimate goal is to promote brand awareness and increase sales.
Social media marketing is another affordable way of advertising online. You can start by setting up social media accounts for your business to keep on top of industry news and share updates with your existing customers.
There are plenty of ways online businesses can use Instagram. Advertising on Instagram is a no-brainer, especially when your business has a strong visual element. If you have an eCommerce company within the Bromley Borough, you can use Instagram to showcase your new products on sale and include a call to action straight to your online shop.
Furthermore, if you want to improve your content marketing efforts, you can use Instagram to work with relevant thought leaders in your industry and have them showcase your content. According to Mediakix, 90% of marketers think of Instagram as the go-to place for influencer marketing.
According to Wordstream, Facebook has 1.49 billion members worldwide and boasts a total of 22 million ad clicks per year. With such impressive statistics, it’s no wonder why many online businesses choose to advertise on Facebook.
According to Wordstream, Facebook has 1.49 billion members worldwide and boasts a total of 22 million ad clicks per year. With such impressive statistics, it’s no wonder why many online businesses choose to advertise on Facebook.
Over the past year, several social media sites have gained prominence, such as Twitch Snapchat and TikTok to name a few. Where applicable, test newer platforms before investing heavily to increase your online sales.
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