In this workshop, our sales experts will cover the key topics needed to help you identify and engage with your target customers.

Our Start-ups in London Libraries workshops are now available as webinars accessible remotely from wherever you are. To book your place on one of our webinar workshops, please visit our Eventbrite page.

This is a full day workshop with an hour’s lunch break in the middle and it will cover:

Session 1 (10.00 – 13.00): What am I selling and to whom?

Why buy from me? Determining you features, benefits and writing your elevator pitch.
Developing the emotional engagement that encourages customers to purchase.
Profiling people most likely to spend with you and creating customer personas.
How to convert leads to sales and creating a winning sales funnel.
Session 2 (14.00-17.00): Turning sales planning into revenue

Creating a reliable sales pipeline – we will particularly focus on the critical sales activities necessary to bring in the new customers you need.
What motivates a customer to buy? Listening to customers and asking questions that change sales conversations.
How to set price, manage discounts and make money.
We know that a full-day online workshop can seem daunting but there will be lots of breaks, time for questions and some individual and group activities throughout the day.