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X-WR-CALDESC:Events for Bromley Business Hub
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DTSTART;TZID=Europe/London:20210617T100000
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DTSTAMP:20260430T175618
CREATED:20210924T145843Z
LAST-MODIFIED:20210924T145843Z
UID:10000238-1623924000-1632416400@www.bromleybusinesshub.org
SUMMARY:Get ready for business - Start-ups in London Libraries
DESCRIPTION:Our experts will cover the following steps to help you develop your business idea from concept to market and will include:  \nCreating a robust business \nReasons why businesses fail\nIs it for me? \nWhat are the characteristics of an entrepreneur\nWhat skills\, talent or experience are required?\nDo I work 9-5 or 5-9?\nWhy start a business? \nImportance of your values\nStarting a business in its simplest from – Minimum Viable Product \nWhat is needed for you to start your business?\nResearching the market\nTesting and validating your idea\nGetting started – Legal and operations – the things you need to know! \nCompany formation\nOperations\nFinance\nLet’s build a simple but effective business plan \nTypes of business plans – traditional vs modern\nThe Business Model Canvas\nTime to build your plan!
URL:https://www.bromleybusinesshub.org/event/get-ready-for-business-start-ups-in-london-libraries/
LOCATION:Online
ATTACH;FMTTYPE=image/jpeg:https://www.bromleybusinesshub.org/wp-content/uploads/2021/09/Croydon_BritLib_170719_00948.jpg
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20210616T100000
DTEND;TZID=Europe/London:20210908T170000
DTSTAMP:20260430T175618
CREATED:20210924T145841Z
LAST-MODIFIED:20210924T145841Z
UID:10000237-1623837600-1631120400@www.bromleybusinesshub.org
SUMMARY:Marketing masterclass - Start-ups in London Libraries
DESCRIPTION:Join our Marketing Masterclass to discover how to determine and reach customers for your new business venture. \nAre you ready to take your business idea to market? Our 2-part marketing masterclass will equip you with the knowledge and resources needed to increase brand awareness and attract more customers. These practical workshops will break down and simplify the marketing strategies and processes you need to succeed. By the end you will leave with a step-by-step guide on how to implement each approach as well as your very own marketing plan for you to use right away. The topics covered during the Marketing Masterclass include: \nPart 1 \nCustomer profiling – once we have explored who your customers are and how they think\, we will then look at how you can authentically connect with them and the best marketing channels to reach them.\nGood & Bad marketing – in the second part of the day we’ll gain an understanding of how to formulate an effective marketing plan by exploring what to do and more importantly\, what not to do. You’ll learn how to tell your brand story through your marketing in a compelling and engaging way.\nYour strategy for growth – after defining objectives for your business\, we’ll then go on look at digital marketing\, how to set a marketing budget and how to explore and penetrate new markets as your brand grows.\nPart 2 \nMarketing and sales – we’ll explore the relationship between marketing and sales and identifying how to market your ideas to the right people. We will work through examples and discuss design tools which you can use to create a winning proposal.\nDigital marketing – we will look at the different social media channels\, touch on search engine optimisation\, as well as the steps needed to build our own hashtag and keyword strategies\nPartnerships and Brand collaborations – during the final part of the webinar\, we will look at the benefits of partnerships\, understand what potential partners are looking for and learn the steps we can take to approach the brands we want to work with.
URL:https://www.bromleybusinesshub.org/event/marketing-masterclass-start-ups-in-london-libraries/
LOCATION:Online
ATTACH;FMTTYPE=image/jpeg:https://www.bromleybusinesshub.org/wp-content/uploads/2021/09/Greenwich_BritLib_230719_00632.jpg
ORGANIZER;CN="London Libraries":MAILTO:SiLLWorkshopBookings@bl.uk
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20210615T100000
DTEND;TZID=Europe/London:20210921T170000
DTSTAMP:20260430T175618
CREATED:20210924T145840Z
LAST-MODIFIED:20210924T145840Z
UID:10000236-1623751200-1632243600@www.bromleybusinesshub.org
SUMMARY:What next for my business idea? (Online) – Start-ups in London Libraries
DESCRIPTION:Session 1: What next for my business idea? (10.00 – 13.00) \nIn the first part of the day\, you will hear from our in-borough Business Champions on the resources available in boroughs to help you progress with your business research\, even from home. Our Business & IP Centre Reference team will then cover: \nHow you can plan you research\, using tools like the Business Model Canvas and Value Proposition Canvas\nDifferent research sources and methods\, including field research\, customer development and Minimum Viable Product\nInformation sources at the British Library’s BIPC.\nSession 2: How to Protect a Business Idea (14.00 – 17.00) \nIn the second session\, we will start to delve into what is unique in your business and how you can protect it and make money from it in the future. We will cover: \nPatents\nRegistered Designs\nTrademarks\nCopyright\nKnow-how and Trade Secrets\nYour business will definitely have some form of intellectual property\, whether it is in the design\, name\, logo\, brand or the product itself\, so this a crucial stage in the success of your business. We will also cover other sources of IP support available at the British Library. \nThroughout the session\, there will be generous breaks and time for questions.
URL:https://www.bromleybusinesshub.org/event/what-next-for-my-business-idea-online-start-ups-in-london-libraries/
LOCATION:Online
ATTACH;FMTTYPE=image/jpeg:https://www.bromleybusinesshub.org/wp-content/uploads/2021/09/Crayford_BritLib160719000178.jpg
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DTSTART;TZID=Europe/London:20210218T100000
DTEND;TZID=Europe/London:20210218T170000
DTSTAMP:20260430T175618
CREATED:20210924T145839Z
LAST-MODIFIED:20210924T145839Z
UID:10000235-1613642400-1613667600@www.bromleybusinesshub.org
SUMMARY:Get ready for business: Sales (building a winning sales funnel) - Start-ups in London Libraries
DESCRIPTION:In this workshop\, our sales experts will cover the key topics needed to help you identify and engage with your target customers. \nOur Start-ups in London Libraries workshops are now available as webinars accessible remotely from wherever you are. To book your place on one of our webinar workshops\, please visit our Eventbrite page.  \nThis is a full day workshop with an hour’s lunch break in the middle and it will cover: \nSession 1 (10.00 – 13.00): What am I selling and to whom? \nWhy buy from me? Determining you features\, benefits and writing your elevator pitch.\nDeveloping the emotional engagement that encourages customers to purchase.\nProfiling people most likely to spend with you and creating customer personas.\nHow to convert leads to sales and creating a winning sales funnel.\nSession 2 (14.00-17.00): Turning sales planning into revenue \nCreating a reliable sales pipeline – we will particularly focus on the critical sales activities necessary to bring in the new customers you need.\nWhat motivates a customer to buy? Listening to customers and asking questions that change sales conversations.\nHow to set price\, manage discounts and make money.\nWe know that a full-day online workshop can seem daunting but there will be lots of breaks\, time for questions and some individual and group activities throughout the day.
URL:https://www.bromleybusinesshub.org/event/get-ready-for-business-sales-building-a-winning-sales-funnel-start-ups-in-london-libraries/
LOCATION:Online
ATTACH;FMTTYPE=image/jpeg:https://www.bromleybusinesshub.org/wp-content/uploads/2021/09/Greenwich_BritLib_230719_00424.jpg
ORGANIZER;CN="London Libraries":MAILTO:SiLLWorkshopBookings@bl.uk
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